Majority of small pig farmers of Nepal are from marginalized underprivileged groups. As per the agriculture census of 2011, there were 5, 40,000 households rearing pigs (mostly less than two) in Nepal. When the pig program of Samarth-NMDP was launched in 2012, there were only 40 registered pig farms. Today, there are more than 1200 registered pig farms scattered around the hills and the plains of Nepal. However, despite the growth in the sector due to improved pig breeding practices, the smallholder rural farmers were finding it tough to market their pigs: majority of the pigs produced in these farms were consumed locally or in the nearby towns.